Arper Booth, designed by MAIO for the Salone del Mobile Milano

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pabellon-arper-milan-maio-arquitectura-more-with-less-04Last May it took place the fifteenth edition of the Salone del Mobile of Milano, the leading international furnishing and design fair. On this occasion, there was a booth that stood out in particular within the stands that configured the fair. In fact, it has recently earned the Iconic Award 2017 “Best of best” in the Architecture category, whose ceremony was held last week. We are talking about the Arper Booth; a display stand designed by the Spanish architecture firm MAIO, in collaboration with Jeannette Altherr, for the Italian furniture brand.

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The Arper Booth project is based on the creation of a system consisting of simple and modular elements that can be rearranged to best suit the different spaces where they are used. This modules are structures in themselves, self-supporting, efficient and easy to assemble, which achieve to create an interaction between the architecture itself and the Arper furniture collection.

The Arper Booth plays with the disposition of simple geometries to generate a continuous but changing walkthrough

The spatial proposal developed by MAIO for the Arper Booth presents a central plaza-like open space delimited by a series of perimetral and interconnected rooms. Inside these interior spaces is where the furniture is displayed, each of which are particularly designed depending on the furniture pieces it houses. This configuration achieves to create a domestic scale that, as a whole, responds to the fair scale. By doing so, the compositional and spatial result is like a city inside a city allowing the walkthrough of the booth to be a continuous but changing promenade.

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The Arper Booth is created with a plywood constructive system composed of simple geometries –squares, rectangles, triangles and quarter of circles- inscribed in a modular and also wooden rack system. The interior of the rooms, nevertheless, are painted in white in order to seek a visual homogeneity that enhance the continuity among the different rooms; as if it were a white canvas on which the furniture pieces are exhibited and highlighted.

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MAIO also designed a second Arper Booth by using the same system than the one used in the main stand but reversing it. In this case, the booth is conceived as a continuous interior space -housing the furniture pieces- with translucent walls that play with transparency and shadows. The initial simple geometrical pieces of the previous system here appear like openings that generate entrances to the booth and voids that interrupt the enclosing continuity.

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Photos by José Hevia

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