The studio of design Solo was founded in October 2011 in Barcelona with the aim of creating projects that follow as core values honesty and austerity. During these six years they have worked with the conviction that good design is based on doing few things, but being selected as the most essential. In this way, they have developed projects in the field of editorial design, corporate identity and web development of large organizations around the world.
Solo Official has redesigned JcApotecari’s image
This familiar store was founded by Àngels. After many years of service that began in the Barcelona neighborhood of Sarrià and that was expanding by the same city -increasing its sale thanks to the design of a web-, the own architect of the trade decided to contact the studio only to renew the image of their traditional business.
Both efforts managed to turn this old warehouse into a boutique for these pharmaceuticals products and cosmetics, creating an image of authenticity, distinctive and desirable.
Àngels brought to the studio a rational and passionate brand approach to his work, which allowed the creation of a graphic image that managed to position itself as a direct solution that consisted of visual, typographic and, of course, coherent conviction.
The new identity of JcApotecari helps us, with the simplicity of its design, to understand the classic approach that governs the business, derived from the social acclaim and the tranquility of the public to have a solid base and a long experience in the market.