With the first glance you already see that nolii’s collection has been developed by and for Londoners. A praise to this frenetic capital city, where technology is more present than ever in the people’s lifestyle.
But sometimes those technologies don’t want to be our allies, as creators say “From chaotic cords and broken cables to limited charging solutions, our lives are too often interrupted by everyday tech challenges. We believe technology should improve your lifestyle, not complicate it. ”
A brand driven by insightful market and user observations, nolii.
Nolii delivers a versatile system of products that work alone or together to enable users to stay connected effortlessly.
In the creators’ words, they see an exciting opportunity to disrupt the tech accessories market with products that really solve the problems that people encounter daily with technology. This system of accessories has been designed to reduce the stress of worrying about your tech troubles and enable users to forget about those and pay more attention to what’s really important.
The inaugural nolii collection has five key products that form an intelligent eco-system of accessories to make your relationship with technology effortless. These products are Couple, Bundle, Keep, Set, Stack.
This inaugural collection was showcased at Somerset House as part of Design Frontiers at London Design Festival 2017; part of an installation that celebrates the simple beauty of being connected.
Inspired by the minimal yet expressive design language of nolii, the installation was an immersive experience that reflected the movement and connections of nolii users throughout a day.
They used a rotating light source that mimics the movement of the sun and created a dynamic shadow play across fixed elements. Those could be interpreted as individuals connecting within an urban landscape.
With each rotation, the nolii brand came into clear focus.