An art-deco building on Epsom Rd in Rosebery has been transformed into Casa Artedomus, which has been elevated beyond the traditional showroom concept into a paradise of limitless potential for all the enthusiast daydreamers.
Artedomus is Australia’s leading supplier of high-quality stone, tiles, architectural surfaces, bath-ware and furniture for commercial and residential architectural projects.
The Stella Collective and product designer Thomas Coward teamed up to transform the original space into Artedomus showroom.
This showroom’s main idea was taken by old Hollywood film sets that the duo conceptualized. The focus of the project was to create an innovative, beautiful and flexible space whilst embracing the heritage feel of the original art deco building.
“Thomas and I wanted to push going beyond a concept store and do something dramatic, but with such an exclusive product, permanence can be problematic in a retail sense,” explains Hakim. “We came up with custom designed interchangeable screens and plinths. These then became sets to demonstrate how all the products can work together. These settings unite Artedomus’ huge collection of products that can be used as a changing landscape to keep up with the demands of Australia’s most prominent stone, tile and bath-ware supplier.”
Artedomus’ bath products are made the main element in design envy settings.
Catering to the design professionals and enthusiasts alike, the new showroom cements Artedomus as an inspirational and aspirational leader and high-end supplier of architectural and interior design products in Australia.
“This showroom is our love letter to Artedomus. Their products help make an amazing contribution to the reputation of Australian architecture and design and we wanted to put Artedomus on the pedestal it so deserves.”
Casa Artedomus showroom welcomes visitors through a light-filled atrium that embraces a custom fluted reception desk, which takes its inspiration from the Italian street-scape.
Entering the space it feels more like arriving at a dream hotel, rather than a showroom. Visitors are guided through the space where they find different products of the brand, that leads them into a space that houses all Artedomus’ bath-ware.
Images courtesy of Artedomus & The Stella Collective. Photography by Derek Swalwell.