“But what is Bower? Bower is a bird! We were inspired by the Bowerbird’s innate desire and ability to create beautiful arrangements and structures.”
Bower is a New York City-based studio with a multidisciplinary approach to contemporary furniture and product design. With a focus on mirrors, they explore perceptions of depth, light and self. The company also offers unique collections of furniture, lighting and accessories, as well as artist collaborations, design partnerships and interior design.
Bower’s aesthetic — all circles and negative space and optical illusions — has never looked better, and now they can show it through their website thanks to Schuck´s work.
Charlie Schuck’s potent look of his campaigns that seem to embody just the perfect style of the moment. His sets are strongly designed, especially on this series of photos, and the cutting-edge color palette always makes a statement.
Schuck’s images are minimal but with an intensely grand look built on selected textures and surfaces, like sumptuous curtains, perfectly brushed carpets and mirrored elements.
The restricted color tones also work to increase these highly readable and yet dramatic pictures. The palette of pinks, light and teal blues and dark greens plays a central role underlying the sophistication of the whole set, particularly in their juxtaposition to the darkness walnut surfaces and marble marquetry.
The surprising presence of a beautiful peacock adds a touch of surrealism to the web and captures our full attention when we see it moving around the virtual space. The bird’s presence brings a unique and unexpected element to the series and appears as a perfect parallel to the Bower ‘s work that “through a free, experimental process want to bring unique and unexpected objects into people’s lives”.
Photographies by Charlie Schuck