This year, in a ceremony of the Premios Laus, El Celler de Can Roca has been recognized, once again, by the elaborated packaging that surrounds its well-known and varied line of chocolates. For this, they have collaborated with the study Run, specialized in graphic design, photography and illustration.
The packaging of the chocolates of El Celler de Can Roca has obtained a Laus Prize thanks to the study of design Run
El Celler is a restaurant of free style, committed to the creative avant-garde but respecting, at all times, the memory of the generations ancestors of the family. It was founded in 1986 in Girona by the older children of the family, Joan and Josep, and years later the younger brother Jordi joined the project.
This restaurant is endowed with thousands of strategies to seduce the public and get their loyalty. In El Celler de Can Roca, the complicity of the kitchen and living equipment in the gastronomy is raised. The second, cohesive as few spaces can do, since it is a universe of emotional connections enriched by customer feedback.
They work daily the emotional connection with the cooks, thus, to better prepare the approaches to the diner. To attend with a deliberate and calm look, to take advantage of the oriental wisdom and to make of the tea ceremony an enchantment are some of the rituals that follow in this magnificent restaurant to continue improving day by day.
Run studio is based on graphic design that allows it to offer global communication services to companies, cultural entities and institutions. This study gives sincere graphic solutions based on ideas and all those elements that participate in the process, such as typography, photography, illustration and production.
His proposal for the wrapping of the chocolates of El Celler de Can Roca respects the conventional format of a packaging, but they have used a bookbinding cloth for the outer belt, which they have counterposed to a metallic sheet containing an illustration related to The creative concept of chocolate.
A simple but elegant style that shows, again, that less is more.