Le naturel, when the defect becomes virtue

In celebration of the past Laus Awards, the Le Naturel wine brand has been awarded and recognized for its new simple and minimalist labeling designed by the studio Moruba.


Le Naturel has been awarded for its minimalist labels

http://morewithlessdesign.com/wp-content/uploads/2016/12/le-naturel-more-with-less-design-magazine-02.jpgLe Naturel is a fresh wine that does not carry any preservatives or added sulfites. A natural wine in which the key is to intervene as little as possible, both in the vineyard and in the process carried out in the winery. Thus, they make the grapes that speak for themselves and that the wine is pure fruit, not an industrialized manufacture. This fresh product has as key element its date of preferential consumption, since it is what allows the consumer to enjoy to the maximum of its properties. That is why this date acquires a total protagonism in this simple design and without artifice.

http://morewithlessdesign.com/wp-content/uploads/2016/12/le-naturel-more-with-less-design-magazine-03.jpgFor the design of this label, they contacted the Moruba study, formed by Daniel Morales and Javier Euba. They are two enthusiastic designers with all their jobs and they are not satisfied with just finding the best formal solution, but also, they make it stand on a solid concept. Moruba is the author of works that transcend his initial objective and that end up being recognized with great prizes, both national and international, and published in books and magazines. In this case, they have been recognized by the Laus Awards. This they achieve when their passion for design finds the full confidence in their clients, which produces the best of the conjunctions.

http://morewithlessdesign.com/wp-content/uploads/2016/12/le-naturel-more-with-less-design-magazine-04.jpgLe Naturel wanted to prevent the customer from confusing the term “fresh” with “ecological”. In spite of being recognized by the first quality, they do not possess the second and, therefore, did not want to give rise to confusion. They wanted packaging that clearly and concisely translated this concept.

http://morewithlessdesign.com/wp-content/uploads/2016/12/le-naturel-more-with-less-design-magazine-05.jpgTo do this, they created a solution based on the main defect of this wine: that of not carrying preservatives, which causes properties to lose product. What better way to explain it than putting that date on the front? They did not seek to hide it but to make the public aware of it.

http://morewithlessdesign.com/wp-content/uploads/2016/12/le-naturel-more-with-less-design-magazine-06.jpgCertainly, seldom did the defect a virtue was so successful.