February is over and Madrid Design Festival is over with it. It has been a month full of workshops, conferences, exhibitions and installations throughout the city, which sought to contribute to the democratization of design and transmit its capacity to transform the world. More with Less has had the opportunity to attend some of them and this is our little chronicle of the event, which we believe has been a success and we hope that it will be repeated next year. This is a small summary of what the festival has given of itself.
Among its many planned activities, MadridDesignPRO, an essential appointment for design professionals, aimed at the approach and resolution of the current major challenges, seen through the prism of design. The team of More with Less attended to enjoy with more than 70 guests who spoke about the concept D + (design is a plus). All of them professionals from the sector who spoke aboutthe importance of the story to tell and the fundamental role of all legal issues.
In line with this last topic, Gerardo Penas, Area Manager of Industrial Designs at the Spanish Patent and Trademark Office, gave the masterclass ’10 reasons or more for which protecting your creation is a good idea ‘, a very interesting talk about the application of licenses and patents to designs, a subject that is often relegated to oblivion.
Another interesting format was the conversation to two between Toni Segarra y Juan Santa-Cruz , in which they shared their thoughts on when a product becomes a product and on the importance of thinking about what you have to tell about it.
“Reflecting on what you have to tell would change advertising and companies”
Toni Segarra in
Mathias Schwartz-Clauss, former curator of the Vitra Design Museum, spoke about the Domaine de Boisbuchet summer academy, an essential destination in the world of design and avant-garde architecture, in which he continues to curate exhibitions.
The conference ‘Design festivals’. How do they contribute to the design of the cities? brought together many of those responsible for the main design events in Europe, including James Bill (deputy director of London Design Festival), who highlighted the democratization of design that design festivals involve. Kari Korkman (founder and CEO of Helsinki Design Week): also highlighted the importance of these festivals and events for new professionals.
In short, a new design event that has contributed to the training and knowledge of new professionals, and has managed to convey the ability that design professionals have to change the world.