On Repeat, a pavilion to explore the power of repetition

on-repeat-london-design-festival-arquitetura-more-with-less-00The London Design Festival celebrated its fifteenth edition a few a days ago. A whole week in which design overflood the English capital once again. Within this context we were particularly struck by an ephemeral installation, not only because of its architecture and aesthetic but for its critic function. We are talking about On Repeat. A pavilion set between two buildings at Rivington Street in Shoreditch, one of the most vibrant and artistic neighbourhoods of the city.

on-repeat-london-design-festival-arquitetura-more-with-less-02On Repeat has been created by the union of the architecture firm Universal Design Studio and The Office Group -experts in co-working and shared workspaces-, with a common goal: to design a public space aimed to help people to be more productive and creative. A place to flee the hectic office life, to get out of the usual workspace and where computers and mobile devices are completely banned.

On Repeat is an ephemeral pavilion aimed to explore repetition as a method of get away and boost of creative thinking

On Repeat has been specially designed to house activities that explore the power of frequency and repetition in order to induce a state of mind known as “open awareness”; a form of attention achieve by repetitive manual tasks which allows the mind to wander and creative thinking to flourish.



Opened until the past September 24th, On Repeat housed a programme of different activities. Among them, the public was invited to join craft workshops such as woodcutting, pompom making and the creation of paper lanterns which were hung from the ceiling later. It also was offered meditation sessions and a series of talks to investigate the impact of repetition on our brains, bodies and lives.


The repetition as project concept is also present in the architecture of the pavilion itself. On Repeat is composed of a modular wooden structure with slatted timber walls that set a repetitive and constant rhythm. The result is a permeable space, open but intimate at the same time, in whose interior we just find a large wooden bench that invite us to sit, enjoy a temporarily depart from everyday work life and reach a free-flowing mind-set.



Photos by Andrew Meredith