The Type Voice project was an initiative of Ogilvy & Mather on the occasion of the twentieth anniversary of The Webby Awards, which recognize excellence on the Internet. All users can create their own typeface with the sound of their voice, and share their custom typography and words through animated GIFs or download the artistic vectors.
Type Voice is an application that translates sound into typography
The study Ogilvy & Mather, installed in New York and created by David Ogilvy, is one of the largest companies in the world of marketing. It consists of a wide variety of industry units following the disciplines of advertising, public relations, branding and identity, retail marketing, healthcare communications, consulting, analysis and research or entertainment content and brand.
O&M serves the Fortune Global 500 companies as well as local businesses through its network of over 500 offices in 126 countries.
According to Chris Rowson, creative director of the study, “this project is a great example of the maker culture of Ogilvy & Mather; Type Voice was conceived, prototyped and built in the same place by a talented team of creative designers, technologists and developers. “
Type Voice is a new website that gives users the opportunity to create a customized typography just with your voice. It does so by collecting and analyzing each of the tones, frequency and volume of the voice for creating a custom font. Depending on the type of voice, we can get one or another result.
Type Voice lets put a face to the voice and “write” infinite tones. A project working with synesthesia through the use of new technologies and developers, obtaining a very characteristic and differentiator vector result in the world of typography and graphic design.